Our New Look: Refreshing the HPTN Brand

Mar 20, 2023
HPTN Logo 2023


We are thrilled to share the finalized logo and visual elements to represent the Network. After several months of careful discussion, deliberation with stakeholders and creative exploration, we would like to introduce you to our upgraded visual identity. With this next evolution, we hope to inspire new energy and meaning in our collaborative organization.


Brand Evolution


Led by thoughtful inquiries from the HPTN Leadership & Operations Center, Statistical Data Management Center, Laboratory Center, and community partners, we based the upgraded design elements and iconography on the overall mission and identity of the Network:


GlobalConnectionCommunityPublic healthEmpirical


We respect the Network’s existing brand equity and expanded the current color palette by including yellow to represent the spirit of optimism that drives the Network forward. Our existing colors of green, teal and blue represent the Network's commitment to public health, the strength in our partnerships, and the trust we've cultivated in our communities.


logocolor scheme


As we begin transitioning to a refreshed visual identity, you can expect to see changes to our website, social media, and external sources in the coming days. Upgraded templates, including downloadable graphics, presentations, video call backgrounds, and more, are now available: